Hy-Vee’s Holiday Dinner packs needed a social media plan to push their sales in several different images promoting the same message. I creative directed and designed these images, taking several single images and creating one post image(s).
Hy-Vee Holiday Social Media Posts
These are social media posts that were generic “happy holiday” messages to our followers. I creatively directed, designed, and illustrated these post images.
Hy-Vee #HyChi Instagram Promotion
Hy-Vee launched a social media campaign with the hashtag #HyChi to promote their Chinese food. Customers were to use Twitter and Instagram using the #HyChi hashtag to share moments eating Hy-Vee Chinese food. These Instagram posts were to create interest in the campaign and offer customers weekly specials on Chinese food. I creatively directed, photographed and photoshopped these post images.
Hy-Vee Mother’s Day Floral Promotion Social Media Posts
Hy-Vee’s Floral shops wanted to push sales via social media during Mother’s Day. These “bout” posts were created to get customers to comment or like the posts and get them talking about Hy-Vee’s Facebook page. I creatively directed and designed these post images.
Hy-Vee 2014 World Series Kansas City Royals Social Media Posts
During the Kansas City Royal’s road to the World Series. Hy-Vee wanted social media presence to show their support of their sponsorship/team. I creatively directed and designed these post images.
Hy-Vee Gas Summaa Pop Promotion Social Media Posts
Hy-Vee’s Gas Stations had a summer pop promotion and a social media presence was needed to market the campaign throughout the summer. Several images were needed to use throughout the promotion. I creatively directed, illustrated, and designed these post images.
Hy-Vee Weekly Ad Item Social Media Posts
Every week Hy-Vee would post 5 items from their weekly ads to promote on social media. I was just given the items and I had to design a post to show the item creatively. I wrote copy, designed, and illustrated these post images.
Hy-Vee Whoopie Pie Marketing Materials
Created a logo and look for a Whoopie Pie promotion in the bakery departments.
Hy-Vee Catering Guide
A catering guide design used by all stores within Hy-Vee to showcase each store’s catering services. I creative directed, designed and was the art director on hand for the photoshoot for this project.
Hy-Vee Gift Cards
Hy-Vee gift card designs created using food images and illustrations. I wrote the copy, illustrated, and designed these cards.